Shiseido launches WASO Designed for Millennials

I think it’s safe to assume that I am a Millennial with a capital M. I use Instagram on an hourly basis, consume avocados like they’re going out of fashion, and have been known to spend more than three hours at a brunch.

So Shiseido’s new skincare range, WASO, is firmly targeted at me.

I like using natural beauty products as much as possible so I was really happy to see that honey is one of the main ingredients here. Quick Gentle Cleanser is the perfect mild cleanser for the morning! I wouldn’t use this as my first cleanse if I’m wearing a lot of make-up, but it’s ideal for the second, deeper cleanse. The fresh jelly lotion on the other side – The kikurage (white jelly mushroom) ingredient is a cool idea. A toner’s function is to get rid of any impurities that are still lingering after washing with a cleanser, so this does that job perfectly.

shiseid-waso-beauty-review-irene-van-guin-blog-2 shiseid-waso-beauty-review-irene-van-guin-blog

I really like this face cream as it’s light and silky – I might even try keeping it in the fridge for an extra cooling sensation during the summer.

shiseid-waso-beauty-review-irene-van-guin-blog-4

I love this day cream. I’ve never used a skin-matching moisturiser before and I was so impressed. Plus, the fact the it’s SPF 30 is a major bonus.

shiseid-waso-beauty-review-irene-van-guin-blog-3

 

With Japanese ingredients as key ingredients across the range, WASO products contain:

• Ninjin (carrot) – the moisturizers infused with the power of carrots nourishes skin, and keeps it feeling soft and plump.
• Biwa no ha (loquat leaf) – the moisturizers infused with the power of loquat leaves, hydrate and mattify skin so it has less visible pores and suppresses shine.
• Tofu – the skin smoother infused with the power of soy lecithin, refreshes skin so you can feel its smoothness immediately.
• Shiro-Kikurage (white jelly mushroom) – the lotion infused with the power of white jelly mushroom delivers hydration to plump skin from within*. *epidermis
• Hachimitsu (honey) – the cleanser infused with the power of honey removes impurities and refreshes skin, without stripping away essential moisture.

Processed with VSCO with a6 preset

The result is really mesmerizing! Shiseido has designed a unique method for formulating whole botanical cells into the WASO range, to deliver a total skincare solution, called Whole Cell Release System W. (for moisturizers). Designed to treat the needs of Millennial skin!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>