I was invited to join the vip opening at the H&M in Rotterdam. See here Europe’s largest H&M store and the second flagship store in the Netherlands, after the first flagship store in Amsterdam. The popular clothing chain expanded its current store at the Koopgoot to 4500 square meters. You can find here the complete collections of fashion, accessories and the biggest shoes- and sports department and last but not least, the limited editions. The Passage will also be graced with two new stores from sister companies Weekday (550m²) and Monki (290m²). The official (re-)opening of the three stores is scheduled this Friday 17th of October.