How To Become A LinkedIn Superstar?
Social media the thing right now, and I don’t think it’s going anywhere for a long time. We are naturally social creatures. We like interacting with each other, sharing opinions and basically showing off our lives. Why do you think Facebook is so popular? We like sharing our photos and updating people about your awesome life, because we are naturally selfish. Not to mention it’s fun to keep in touch with old friends without needing to put any effort into it. LinkedIn is a different beast than Twitter and Facebook. Twitter and Facebook are all about being personal, but LinkedIn is more like an interactive resume. You can build an online resume all while connecting with professional contacts. LinkedIn is different, therefore, it should be treated differently.
We invest so much in our careers, it only makes sense that there is a place to share what is going on in our work with our career connections. LinkedIn is a great place to share your accomplishments as well as keep your work relationships strong, but in order to succeed on LinkedIn, you need to have a great profile. 5 x tips to become the Linkedin Superstar!
1. Feature your profile with a professional photo (do not post a selfie!)
Having a photo makes your profile 14% more likely to be viewed. Use a clean and professional headshot with no distracting backgrounds and work appropriate hair, makeup and clothes.
2. Don’t Be Too Personal on LinkedIn
Stay within the parameters of LinkedIn. If you don’t want recruiters, bosses, or co-workers finding your personal blog easily, then don’t synchronize the feed to your LinkedIn profile. There is definitely a balance you must master, because you also don’t want your LinkedIn profile to be very stale and mundane. It’s important to interject just enough of your personality into it without coming across as a goofball.
3. Be Interactive
Social media is driven by participation and contribution. If you are not participating in conversations and sharing with others, there is no point in having a LinkedIn account or any other social media account. The best thing you can do for yourself on LinkedIn is write reviews for other contacts. Usually, they will reciprocate with a review about your past or present work. Join LinkedIn groups as well. They are a good source for information your industry and possibly network with other professionals in your area or profession.
4. Let’s Connect
Let’s not forget about connecting, that is the whole point of LinkedIn. It can be nerve wracking at first, but add as many career connections as you can. In my experience most people will accept your request. This does not mean you should add random people in your industry; fake connections will do nothing for you. Add current and past coworkers, former classmates and people in your industry that you have connected with outside of LinkedIn. LinkedIn is a great way to stay connected with people you don’t work with on the daily and remind them of your growing skills and career.
5. Create A LinkedIn Vanity URL
Your profile is more likely to show up in search engines and searches for your name if you have a vanity url. Mine reads nl.linkedin.com/in/irenevanguin which is much cleaner than the default url. Just log into your account, go to “Account and Settings”, then “Public Profile”, and you will see an “Edit” button that allows you to edit your public profile url.
If you aren’t on LinkedIn yet, I suggest that you start an account today. It’s the easiest way to be head-hunted and meet other professionals in your industry. Just recently, I received an email from a recruiter telling me about a very relevant position that was located in my area. Recruiters and HR professionals are taking LinkedIn seriously and so should you.
Are you using LinkedIn? Share your best tips in the comments.